Aura Wellness — Organic Skin Science
Scaling a clean clinical skincare brand from $1.2M to $9.8M in annual recurring revenue through direct-response video creative and retention funnels.
Documented Client Milestones
Challenge & Mandate
Aura Wellness had developed proprietary clinical bio-ferment serums that delivered remarkable dermatological results, but their paid ad performance had hit an insurmountable ceiling due to ad fatigue and surging Meta CPMs.
Strategic Insight & Direction
We developed a 'Proof-First Creative System.' Rather than relying solely on influencers, we produced micro-documentaries featuring dermatologists breaking down microscopic skin barrier scans, paired with clinical split-screen 30-day wear tests.
Execution & Production
We produced over 120 unique video hooks, created dedicated clinical comparison advertorials, and revamped their post-purchase Klaviyo retention architecture with personalized skin-cycle replenishment triggers.
Deliverables Suite
- Multi-Angle Direct-Response Video Campaign (120+ assets)
- High-Converting Pre-Sale Comparison Funnels
- Full-Funnel Meta & TikTok Paid Media Management
- Klaviyo Automated Retention & Replenishment Flows
“Working with KP Creatives unlocked our next stage of scale. They are obsessed with creative performance and unit economics in a way we've never seen with other agencies.”
Chloe St. Claire
Founder & Chief Product Officer, Aura Wellness
Visual Execution & Artifacts
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